Turning Tides

As Co-Founder and Marketing Manager at Turning Tides, I helped shape and grow the brand from the ground up. My initial role when starting Turning Tides was to be the lead Copywriter, but my role quickly grew to managing most of our digital marketing efforts.

In addition to leading the email marketing efforts, I manage our social media across Facebook, Instagram, Pinterest, and TikTok with an average engagement of 7% and driving posts to reach up to 15,500 organic views and a 20% engagement rate. I keep strategies fresh and effective by conducting in-depth market research, analyzing trends, and implementing SEO tactics—resulting in a 24% increase in website visits over the past year.