KLZ Stone
Social Media Manager and Copywriter | Internship for MBA Credit | 2023 - 2024
As the Lead Copywriter and Social Media Manager, I played a key role in driving their digital presence. Working with KLZ Stone was an exciting challenge, especially since it was a virtual client with minimal assets. My team and I leveraged AI to create most of the visuals, allowing us to craft and execute effective social media strategies. I developed all captions and led monthly meetings with the client to review goals and present analytics. Our efforts led to a 12% increase in follower count and a 60% boost in engagement on TikTok, Facebook and Instagram, all while adapting to a digital-first approach.